I’m interested in designing meaningful experiences that shape how we interact with technology.
I start each new digital product design partnership with an in‑depth discovery phase to immerse myself in your business. I interview stakeholders, conduct user research, analyze your competition, and consolidate content. The result is an action plan on executing a comprehensive brand and user experience.
A brand today is all about how it makes your customers feel. It’s not a logo, visual identity, or digital product design. But rather a united system that spans across all mediums and touchpoints. I’m offering a complete solution from naming and logo design to communications and style guides.
UI/UX design is a defining factor for any digital product these days. I’m a user experience and UI design freelancer focused on improving conversion and increasing customer engagement. My UI/UX design capabilities don’t stop at mobile apps, web applications, or multi‑platform digital experiences. I create products and services that provide outstanding usability while fully embracing your brand’s personality.
I’m creating next‑level websites by strategically blending user experience and brand storytelling. I create responsive websites that feel at home on any device. Product landing pages, marketing sites, or UX UI for company intranet portals – I do it all.
I’m a UI/UX designer that believes business software deserves the user‑friendliness and aesthetics of best‑in‑class consumer apps. I can help you transform legacy enterprise platforms into delightful, consumer‑grade experiences and designs new B2B products that people love using.
As a full-service UX designer, I work closely with my clients to define, design, and develop transformative user experiences across all platforms and brand touchpoints.
My UX Process
1. Getting to know
When I am first tasked to figure out how to design or improve a product, I saturate myself in it completely. The first thing I do is look at the history of the product. Where did it come from? What was it inspired by? What came before it? What analog idea did it improve on or replace? I try to find the motivations for why something needs to exist. This can give me some clues on where a design might go in the future and how to help it get there. I also want to see how other people have tried to solve the problem. I don’t like to deviate too far from what’s out there when I do design work. I simply want to remove unnecessary interactions.
The next step is to observe people using the product. I want to see where they get frustrated, where they are enthralled, and where they are disgusted. I am looking for emotional states, friction, and stories. I usually jot these down in the Notes app on my phone as well as take videos of the interactions on my phone. The most important thing I am trying to gather here are stories, as they give me perspectives on experience. I know when I’m nearing the completion of this stage when I start to get a lot of repeated experiences and personal stories. Then I know it is time to compile notes from observation and research together.
I take all of the stories and notes I have and compress them into similar stories. This is where I get my user stories. They have to be real experiences from the real world. I have to have experienced them with someone, or at least get as close as I can to the experiences. When I am testing a product, I use those perspectives to see if it works. I try to put on as many perspectives as I can. When I design or redesign a product I want to look at it through many eyes, not just my own.
At this point I create a document or slideshow with design recommendations. This involves diagrams, screenshots, and short notes from the ethnographic research I completed previously. I show the experiences people have with the current product or the current situation and how a specific design can improve those interactions. For a complex product, I may call technical support and ask about their most common troubleshooting calls. Those are the first sites of improvement. It is important to create products that are easy to support as well as use. Ideally a product should not need any customer support at all. If I am designing alone I will create mockups and wireframes for the entire system. If I am designing with a team I’ll work with software engineers and UX designers in the same room. I want what is implemented on the fronted to be easy to implement on the backend as well. Again, I am into the least amount of design to get something to work very well. Each new feature adds complexity to software development, UX testing, and support. It’s better to let the community lead and build a strong channel for communication as the product advances. I enjoy companies, that they require their employees to use their app itself. It’s easier to detect issues if everyone uses the software.