Client
Case Study
Services
UX researcher, UX designer, UI designer
Date
Dec 2022
Responsibilities
user research, wireframing, prototyping, designing
The product
Application is for helping people with diets and finding recipes.
Problem
People want to eat healthy meals and be aware of their diet.
Goal
Create app that will allow to browse recipes, add user’s diet and manage shopping list.
Understanding the user
User research: summary
I conducted user interviews and created empathy maps to understand the users. A primary user group identified through user research was working adults with some diets or meal problems.
This user group revealed problems like: Add/Edit my diet, Search based on diet, Create shopping list to know what to buy.
User research: pain points
Searching with the diet
Shopping list
Accessibility
Persona: Liz
User journey map
Mapping Liz’s user journey revealed how she can cook with her special diet.
Problem statement
Mapping Liz’s problem statement revealed how she can cook with her special diet.
Starting the design
Sitemap
Paper wireframes
My sketches for the application.
Digital wireframes
Low-fidelity prototype
Usability study: parameters
Study type
Unmoderated usability study
Participants
5 participants
Location
Prague, remote
Length
20-30 minutes
Usability study: findings
Round 1 findings
1. Users want to edit diet
2. Users want edit profile
Round 2 findings
1. Users want to search based on their diet
2. Users want more information about food in search results
Refining the design
Mockups
Mockups: Original screen size
Accessibility considerations
1
Adding advanced search for searching meals. With options to select diet and type of meal like breakfast, lunch, etc.
2
Adding advanced shopping list to track what is already at home.
Going forward
Takeaways
Impact
Number of visitors are doubled than we expected.
What I learned
I learned that doing a usability study multiple times is very useful.