Client
Case Study
Services
UX researcher, UX designer, UI designer
Date
Sep 2022 – Dec 2022
Responsibilities
user research, wireframing, prototyping, designing
The product
Application is for better experience in cafeteria and should help people to order coffee.
Problem
People don’t want to lose their seats based on their order. In some cases people want to sit and order from their place to keep this place in the cafeteria.
Goal
Create app that will allow to browse menu, create an order and select the table in the cafeteria.
Understanding the user
User research: summary
I conducted user interviews and created empathy maps to understand the users. A primary user group identified through user research was working adults in the office who want to enjoy coffee.
This user group revealed problems like: delivery/pickup – coffee could be cold, some of customers want to sit and enjoy the coffee in place.
User research: pain points
Pickup
Ordering in place
Accessibility
Persona: Tom
User journey map
Mapping Tom’s user journey revealed how he can order a coffee from his place in cafeteria.
Problem statement
Starting the design
Paper wireframes
My sketches for the application.
Digital wireframes
Low-fidelity prototype
Low-fidelity prototype with ordering scenario is available here:
Usability study: findings
Round 1 findings
1. Users want more languages
2. Users want order more types of coffees
3. User want more information about picking table
Round 2 findings
1. Missing information about table in summary
2. Missing table information in the summary page
Refining the design
Mockups
High-fidelity prototype
The final high-fidelity prototype is done and available on this link:
Accessibility considerations
1
Users want more information about table. I used images how the table looks like and I added more description about the place.
2
Users want information about picked table in the summary page. I added this information to the overview.
Going forward
Takeaways
Impact
Number of downloads are doubled than we expected.
What I learned
I learned that doing a usability study multiple times is very useful.