Process

01

Immerse

I focus entirely on a business and its industry, seeing it from the perspectives of stakeholders, investors, the business itself, and consumers.

02

Define

I assess the current goals and challenges by bringing together the stakeholders and all relevant departments of a business. I then facilitate the scoping of goals and restrictions, working collaboratively so that the given problem is thoroughly defined.

03

Analyze

I analyze the data that exists, both qualitative and quantitative, and work with product teams to develop hypotheses about a given problem. I facilitate the research to provide further answers to many of these questions, optimizing for efficiency at every step.

04

Ideate

Combining data, internal knowledge, and our working hypotheses, I facilitate collaborative thinking through cross-functional sessions that empower ideation.

05

Validate

I validate our assumptions by prototyping and exposing the generated ideas to both end users as well as team members. I strive for efficient validation to avoid building the wrong solutions, or the right solutions for the wrong problems.

06

Design

After having validated our assumptions, I craft polished experiences that are functional, branded, intuitive and memorable.

07

Measure

I measure the results by working closely with product, data & analytics teams, focusing on key performance indicator changes and trying to understand the reasons behind them.

08

Scale

I strive for scalability by working with a systematic approach, using design systems and component-driven design to ensure long-term impact.