Website is for better experience in cafeteria and should help people to order coffee.
People don’t want to lose their seats based on their order. In some cases people want to sit and order from their place to keep this place in the cafeteria.
Create website that will allow to browse menu, create an order and select the table in the cafeteria.
UX researcher, UX designer, UI designer
user research, wireframing, prototyping, designing
Understanding the user
User research: Summary
I conducted user interviews and created empathy maps to understand the users. A primary user group identified through user research was working adults in the office who want to enjoy coffee.
This user group revealed problems like delivery/pickup – coffee could be cold, and some customers want to sit and enjoy the coffee.
USER RESEARCH: PAIN POINTS
Not picked up in time, and coffee could be cold.
Ordering in place
Why use an app in the cafeteria to order a coffee?
Missing assistive technologies.
User journey map
Mapping Tom’s user journey revealed how he can order a coffee from his place in cafeteria.
Mapping Tom’s user journey revealed how he can order a coffee from his place in the cafeteria.
Starting the design
Paper wireframes screen size variation(s)
Digital wireframe screen size variation(s)
Usability study: Parameters
Unmoderated usability study
Usability study: Findings
Users want to order more types of coffee.
Users want more information about picking a table.
Missing information about the table in summary.
REFINING THE DESIGN
Mockups: Original screen sizes
Mockups: Screen size variations
Users want more information about the table. I used table images and added more descriptions about the place.
Users want information about the picked table on the summary page. I added this information to the overview.
The number of visitors is doubled what we expected.
What I learned:
I learned that doing a usability study multiple times is very useful.